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Philip Wallage

I find what's confusing your customers. And fix it.

Learn to recognize the conversion problems hiding in plain sight.

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MUST READ
2 DAYS AGO • 1 MIN READ

is your store accessible?

June 28, 2026 is 95 days away. The European Accessibility Act has been in force since June 28, 2025. Not coming. Not upcoming. Already law. That was 9 months ago. If you sell to customers in the EU and your Shopify store isn't accessible, you're already non-compliant. Right now. Most Dutch store owners have no idea this applies to them. What the EAA actually requires The European Accessibility Act covers all digital products and services sold to EU consumers, e-commerce included. For online...

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Is your store underperforming?

9 DAYS AGO • 1 MIN READ

Why people are leaving your checkout

16 DAYS AGO • 1 MIN READ
Climbing stairs never was my strong suit

Your Checkout Has Too Many Steps

23 DAYS AGO • 2 MIN READ

The thing covering half your mobile screen

ABOUT 1 MONTH AGO • 1 MIN READ

The 47-Option Problem

ABOUT 2 MONTHS AGO • 1 MIN READ

Closing for the holidays

4 MONTHS AGO • 1 MIN READ
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